Notice that ByteDance enables marketers to focus on TikTok advertisements to users aged thirteen and higher than via its promoting instruments, but these applications only present audience data for end users aged 18 and previously mentioned.
Hong Kong is getting the intensive branch banking technique overall flexibility to disseminate data to the external position using a timeliness of more than one thirty day period.
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Having said that, Meta has created vital modifications to just how its promoting resources report viewers attain data in excess of modern months – like building major revisions to its base audience data for Fb – And so the figures revealed in this article is probably not straight equivalent with figures posted within our former studies.
To learn more about these alterations, you should see this information, as well as our complete notes on data.
The number of social networking people in Hong Kong In the beginning of 2024 was similar to 86.2 per cent of the whole population, but it’s important to stress that social websites consumers may well not stand for exceptional men and women (see our in depth notes on data to find out why).
Notice: ByteDance’s promoting sources only publish viewers gender data for “woman” and “male” buyers.
In the meantime, TikTok’s ad get to in Hong Kong was equivalent to 1.0 % of the neighborhood Online consumer foundation at the beginning of the calendar year, despite age.
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Having said that, complexities associated with the collection and Investigation of Web consumer data signify that it may often get a number of months right before analysis is prepared for publication.
The business’s routinely revised figures recommend that get more info Instagram’s advertisement access in Hong Kong was such as 49.4 percent of the entire populace At first of your 12 months.
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Even so, it’s truly worth noting that X infers its people’ gender, by analysing alerts including the identify that users enter within their profile, and their broader exercise to the System.